Thought Leadership IP

- Fireside Case Study

To produce, streamline and grow their content IP, ‘Whose Brand Is It Anyway?!

What we did:
The idea was to reach early stage founders and leaders and demystify the process of building a business and brand from the ground up.
In order to do this, we extended the IP and put into motion a larger content strategy that would have more conversations across multiple touchpoints like Linkedin, Youtube, Website, Content marketing, thereby growing the reach and visibility.

– Produced a video series
– Wrote long-form articles
– Created promotional materials across formats like video snippets, social media posts, teaser, etc.
– Produced long-form articles based on the video series that are now hosted on yourstory
– LinkedIn
– Video snippets

What have to say

“Thanks a lot for working so hard on this assignment. The outcome is simply fantastic, as was expected.”

Safal Batra,

Professor and Director of FIED at IIM Kashipur

What’s next for you?

Curious how a branded collaboration with Bound can fuel your growth?

We can’t wait to hear your ideas.