Bound’s process includes in-depth research and competitive analysis to ideate fresh, out-of-the-box and ready-to-produce concepts that are commercially viable, entertaining to consume, and relevant to attract a large audience base pan India. Often, the ideas are further fleshed out into final episode and script outlines. Extendingthis partnership, Bound also collaborated with Hubhopper for a skill-building class on “Conceptualising & writing for audio”, that was successfully attended by community members of both firms.