Immersive Event Curation

- Kala Ghoda Association

Curating Literary Magic: A Case Study of Event Curation at Kala Ghoda Festival, Mumbai

Bound had a successful collaboration with the renowned Kala Ghoda Festival in February 2023 in Mumbai. The Kala Ghoda Festival is an annual multi-disciplinary arts festival that celebrates the vibrant heritage and culture of the city. In February 2023, we partnered with the festival to curate two unique literary events: “Read Me Like A Book” and “Poetry Davakhana.” The primary objectives were to create engaging literary experiences, showcase unique perspectives, and foster intellectual conversations within the framework of the Kala Ghoda Festival.

“Read Me Like A Book” involved the participation of notable personalities who embodied “books” available for readers to interact with and learn from. The event aimed to bridge the gap between readers and the people they admired. were invited to participate as “books.”

We selected a diverse range of personalities such as Sundeep Waslekar, Harish Iyer, Aastha Atray, Gauri Devidayal, Ambika Vishwanath, Sudha Menon, Aparna Piramal Raje and others. Each participant represented a unique story or perspective that readers could engage with during one-on-one conversations. The event space was designed to resemble a traditional library, creating a comfortable and immersive environment for readers.

“Poetry Davakhana” aimed to celebrate the art of poetry by proving that it can heal all kinds of wounds. The event created an intimate and interactive atmosphere where poetry enthusiasts could connect with poets on a personal level.

The events received overwhelming response and appreciation from festival attendees and allowed readers to delve deeper into the personalities’ experiences, and inspired conversations around various social, cultural, and intellectual topics.

What have to say

“Thanks a lot for working so hard on this assignment. The outcome is simply fantastic, as was expected.”

Safal Batra,

Professor and Director of FIED at IIM Kashipur

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