Quality content can help you build trust and convey your brand's experience and authority.
Good writing is all about taking yourcustomers on a journey, getting them invested in your stories and therefore in your product. In this special session with Bound, you will gain better insight into the tips and tricks you can use to keep your customers hooked onto and delighted with your content, whether it is through your website/blog or Linked In articles.
The session will take you through the entire writing process: from ideation to creation. We will be covering topics like choosing a catchy title, conveying credibility, thinking of interesting story ideas, scheduling and segmenting content and most importantly, how to add in elements of surprise throughout your narrative.
You will learn how to keep your narrative fresh while being able to generate a substantial amount of content at the same time.
16 August 2020
11: 00 AM - 1:00 PM (2 hours total)
Age 16 and above
ABOUT THE INSTRUCTOR
Tara Khandelwal is an editor and writer. She is a graduate of Barnard College, Columbia University and the Columbia Publishing Course. She currently works with Asia’s largest literary agency, Writers’ Side. She has worked with Penguin, BloombergQuint, SheThePeople.TV and more. She is the founder of Bound which provides skill building for creatives through writers’ retreats, workshops, writing coaching and editorial services.