The Book People

Decoding the Indian publishing industry, one video at a time!!

Is marketing essential to the success of a book? How much money do authors actually make? Is audio the next big opportunity for writers? How are Book NFTs and Writing AI changing the world? ‘The Book People’ is a thought leadership podcast and video series that demystifies the Indian publishing industry. Bound’s Head of Originals, Aishwarya Javalgekar, chats with content professionals, industry insiders and disruptors to bust myths and uncover the biggest opportunities and challenges for writers in India today.

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Bound’s 1st video podcast
Topping the charts in India, Pakistan, and Sweden
Reached #2 in Arts on Apple Podcasts India
‘New and upcoming’
lists by Spotify and
Apple Podcasts and in
Spotify Wrapped 2022

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The Host :
Chandrima Das
Chandrima Das’s stories explore the blurry boundaries between truth and fear across formats, like books, audio and screen. After degrees from NIT Durgapur and IIM Calcutta and a decade-long career in management consulting, Chandrima switched to writing full-time. She was a 2021 SouthAsia Speaks fellow. Her debut collection ‘Young Blood’ was published by HarperCollins India and her audio series, Twisted has been featured consistently on Audible India’s most popular listens.

Catch the Books and Beyond episode where the Bound team chats with Chandrima about the process of creating and publishing her book, Young Blood.

The Team

Produced by : Aishwarya Javalgekar
Editing by : Kshitij Jadhav
Artwork by : Artisto Designz