Book and Content Marketing

It doesn’t matter how
your content is if nobody knows about it.

At Bound, we believe in the importance of launching and promoting a podcast, a book, or a newsletter, the right way, so that it reaches the right audience and gets the visibility it deserves.

Create conversations
that matter

With years of experience in marketing books, Bound designs customised content marketing strategies in order to attract, engage, and retain your desired target audience in an impactful manner.

We create tailor-made promotional campaigns that fit your budget and which help audiences recognize and engage with the deeper topics and themes that your content covers.

With Bound’s platforms and touch-points — from 20k + Instagram followers, 10k + newsletter subscribers, podcasts with 2.5 million + listens, WhatsApp communities, to its leadership’s personal LinkedIn accounts — you can reach a loyal community of creators and voracious consumers of content.

download our deck

Best suited for:

  • Individual creators who want support and visibility with results
  • Firms whose content audience matches Bound’s audience, and who seek fast, loyal, and intense engagement in a deeply engaged, well curated space
  • Brands who want access to young, intelligent, and active readers, listeners, and producers across India.
Get in touch
A successful product needs a solid launch and scale strategy. Through a 4 hour workshop, Bound creates detailed strategy paper — fully customized to fit your content format, budget, and launch / scale / business targets — and gives you a clear roadmap ahead.
We help you identify and connect with relevant platforms, media outlets, and marketing channels; coordinate with in-house teams or third-party vendors; and streamline your processes to maximize output and efficient collaboration.
We can also help you coordinate with outside platforms, vendors, and partners like PR agencies to reach the desired targets.

Best suited for:

  • Creators who want to map out their launch and scale plan to optimise results
  • Larger companies who need a launch or growth strategy, which their in-house team can then execute
  • Start-ups who are about to launch content or user-based products, and need a solid plan to show their (potential) investors
Get in touch

Work With India’s
Number 1 Editorial Team

As one of India’s best editorial teams and with more than a decade of hands-on experience, we know exactly what publishers look for, and how to get a manuscript to the best level of quality, readability, and narrative edge.
Our clients range from first-time-writers to established authors, combined by the love for one thing: great, impactful storytelling!
Creator of India’s Number 1 books podcast ‘Books and Beyond with Bound’

700+

Edited books and short stories

2,10,400+

Evaluated pages

50,000

writers within Bound’s community
Creator of ‘The Book People’, a thought-leadership video podcast featuring the biggest names in Indian and international publishing in our chart-topping podcast and video series.
Authors of “Demystifying India’s Publishing Industry”, an extensive report on India’s publishing industry
GET IN TOUCH

What our clients have to say

“Bound's manuscript evaluation service really helped elevate my book of short stories. Tara's feedback on my manuscript was incisive and highly relevant, without detracting from my intent as a writer. If you'd like a shot of affirmation, an objective critique of your manuscript, or both, I'd strongly recommend running it past Tara and her team.”
— Lavanya Lakshminarayan, Analog/ Virtual and Other Simulations of Your Future (Hachette India)
— Lavanya Lakshminarayan,
Slide 2: “Bound's manuscript evaluation service really helped elevate my book of short stories. Tara's feedback on my manuscript was incisive and highly relevant, without detracting from my intent as a writer. If you'd like a shot of affirmation, an objective critique of your manuscript, or both, I'd strongly recommend running it past Tara and her team.”
— Lavanya Lakshminarayan, Analog/ Virtual and Other Simulations of Your Future (Hachette India)
— Lavanya Lakshminarayan,
Slide 3: “Bound's manuscript evaluation service really helped elevate my book of short stories. Tara's feedback on my manuscript was incisive and highly relevant, without detracting from my intent as a writer. If you'd like a shot of affirmation, an objective critique of your manuscript, or both, I'd strongly recommend running it past Tara and her team.”
— Lavanya Lakshminarayan, Analog/ Virtual and Other Simulations of Your Future (Hachette India)
— Lavanya Lakshminarayan,
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Frequently Asked Questions

At Bound, we believe that a good plan saves you time, effort, and money. Our experience in working with more than 5,000 creators has taught us to never underestimate the power of mapping out scenarios to gain maximum visibility, engagement, eyeballs, or downloads before you start designing posts, or writing articles. In a first step, our strategy paper supports you in defining your clear content project’s KPI’s (Key Performance Indicators), so you know what ‘success’ looks like in terms of numbers or milestones. We then analyse and build out a clear action plan so you can reach your goals in the most impactful manner, without losing focus, wasting time, or overspending budgets.

With years of experience in successfully marketing books, and our deep understanding of reader communities across India, Bound is able to start a meaningful conversation around your book that will engage readers on a much deeper level. Our teams are able to cull out the specifics of your book and create a story around them. In addition, Bound’s leadership consists of curators and tastemakers who pull an audience simply by a recommendation, e.g., on their individual platforms and channels.

We offer more than just
marketing services!

50,000+

Active community
members

25

India’s leading
publishers, agents
& digital platforms

700

Edited books

5000

Creators
mentored

3 M

Listens on our
Original Podcasts

500

Live classes
taught
Reach us
Bound – Typeout Media Pvt. Ltd.
301, Nariman Point
Mumbai, 201301
[email protected]
+ 91 8976501729
Who we are
What we do
Star Products
Reach us

Bound – Typeout Media Pvt. Ltd.
301, Nariman Point
Mumbai, 201301

[email protected]
+ 91 8976501729
Copyright 2023, Bound India