“Change Your Point Of View”
“What Is A Value-Add?”
“One Idea, One Piece.”
We hear this a lot. But, if you promise your reader an article a week, then produce an article a week. Keep a content bank ready. If you are promoting a particular topic, have a few articles published on that topic already. After finishing one article, your reader will stick around on your website to browse through the rest of the articles and perhaps your other services and products.
Great content is in equal parts what you say and how you say it. Get both right and you will gain a loyal readership!
At Bound, we help brands tell their stories through our Customised Content Writing Workshops. Find out more about our Build Your Brand programme here.
Written by Rheea Mukherjee
Rheea Rodrigues Mukherjee is the author of The Body Myth (Unnamed Press /Penguin India 2019) which was shortlisted for the Tata Literature Live First Book Award. Her work has been published and featured in Scroll.in, Southern Humanities Review, Los Angeles Times, Huffington Post, Buzzfeed, Vogue India, Out of Print, TBLM, and Bengal Lights, among others. She co-founded Bangalore Writers Workshop in 2012 and currently co-runs Write Leela Write, a Design and Content Laboratory in Bangalore, India. Rheea has an MFA in creative writing from California College of the Arts.