Introduction:

Nowadays, it seems like the inevitable next step in an influencer’s career is writing and publishing a book. From celebrities like Rani Mukherjee to content creators like Prajakta Koli, influencers are becoming published authors. So, why are influencers writing books?

Expanding their demographics:

Influencers usually limit their brand to social media. However, writing a book allows them to tap into different demographics, expanding their audience. This also provides them a platform to share creative content with an audience that might prefer consuming long-form content.

Credibility:

According to Poulomi Chatterjee, a publisher at HarperCollins, “People look at books as something that gives you authentic information”. Authoring a book can solidify the influencer’s authority in their niche. It serves as a tangible representation of their knowledge, and increases their credibility amongst existing followers, while also increasing engagement from new people.

Building a personal brand:

Influencers are usually driven by the need to build a personal brand and a legacy. Writing a book can be a powerful tool in achieving this. Books such as memoirs or self-help books written by influencers allow them to share their personal values and connect with their audience.

Creating hype:

With social media’s steady flow of content, everything is fleeting. However, a book is more permanent and requires a lot of time and effort. This can act as an opportunity for the influencer to draw an audience in and keep them hooked. By dropping constant hints and building up to a huge release, influencers can maintain hype surrounding them.

Creative expression:

Writing a book can be one of the ways influencers can try their hand at new mediums. With an already established audience, the risk of writing a book and having it flop is significantly low. This can encourage publishers to pick up these books, and influencers to engage in a variety of storytelling mediums

Conclusion:

Ultimately, influencers have an established market and a need to expand their personal brand. A book can conquer more demographics and is a relatively permanent medium that comes along with a stamp of credibility.

If you have a story to tell, Bound’s editorial team will find and connect you with the best writer for your writing style, subject matter, and genre. Contact us here!