Introduction:
Ghostwriting is finally gaining prominence in India after being misunderstood as unethical and being practiced discreetly for a long time.
According to Karthika V.K., publisher at Westland,
“When something really takes off, partly because of the story and the subject, but partly because it’s so well done, and then you realize it’s ghostwritten, people are going to start reaching out and saying, I want that person to write my book too. As that happens, I think the entire ecosystem will shift.”
It is probably safe to assume that this shift is starting to happen, as there is currently not a single industry that does not benefit from ghostwriting.
In this article, we decode why ghostwriting is steadily becoming popular in India.
- Rising demand for content
With non-stop content being put out into the world, brands and companies increasingly benefit from ghostwriters to create effective and efficient content. Although commonly associated with writing books, ghostwriters extend their services to other forms of content creation, such as writing for social media and for marketing purposes. Nowadays, ghostwriting is ever present in speeches, social media captions, screenplays and scripts, and even music!
- Niche expertise
Ghostwriters are often equipped with knowledge in specific niches and businesses are recognizing the value this provides. It allows brands to cover larger ground and create content that resonates with specific target audiences. This is especially useful when it comes to legal jargon and contracts, wellness and lifestyle advice and any other sector with higher stakes involved.
- Efficiency in saving time
Ghostwriting is perhaps one of the best ways to reduce the learning curve associated with acquiring knowledge to create expert-level content. When businesses outsource their writing work to ghostwriters, they can focus their full attention on core activities involved in managing clients and projects.
- Tailored content
One of the skills that ghostwriters possess is aligning their written content with that of the brand’s. They are adept at understanding their client, their vision, and their target audience. Keeping these in mind, the ghostwriter can adapt their writing style to the desired tone, ensuring the content resonates with the audience.
- SEO and content marketing
In an age where every click matters, there is an increasing need for marketing-friendly content.
Many ghostwriters are specialized in SEO and content marketing which allows them to create content that provides visibility to the brand and increases audience engagement.
Conclusion
Ghostwriters have worked long and hard to bust the myth that ghostwriting is ‘inauthentic’ or ‘deceptive’. In reality, it is a practice that can give an authentic voice to countless brands who do not have the time or the expertise to do so. People and businesses have started to realize this, and the way forward could only mean a steady rise in ghostwriting in India.
Check out Bound’s ghostwriting services here!
