In the last five years, India has become the 3rd largest podcast market in the world.
According to a report in Statista, the revenue in the Music, Radio & Podcasts market in India is projected to reach US$1,740.00m or 140 billion INR in 2023.
One of the most important aspects of running a company is communicating effectively with your employees, and internal podcasts are the best tool you can use for this. It is vital for employees to stay engaged with developments within the company, and feel like they’re part of the family. Today companies are not only launching podcasts aimed at their customers, but also investing in internal podcasts for objectives like employer branding, thought leadership, employee training and wellness.
Here are some Indian companies that are creating audio content.
Companies Investing In Podcasts
Tata Consultancy Services (TCS)
Tata Consultancy Services launched a podcast series to provide employees with informative and engaging content. The podcasts cover various topics such as industry trends, technology updates, leadership insights, and employee experiences.
Infosys introduced an internal podcast channel, to keep employees informed about the latest company news, initiatives, and leadership messages. The podcasts aim to foster a sense of connection and provide a platform for employees to stay updated on important developments.
Deloitte India’s internal podcast covers a wide range of topics such as industry trends, leadership perspectives, employee experiences, and professional development insights.
Reliance Industries Limited
Mahindra Group’s internal podcast series features interviews with leaders, subject matter experts, and industry influencers, providing employees with insights and perspectives on various topics.
Wipro, a leading global information technology company, has embraced internal podcasts to enhance employee communication. Their internal podcast series covers a range of topics such as technology trends, industry insights, company updates, and employee stories.
Click here to read a case study on how Bound created an internal podcast for Bharat Serums and Vaccines.
Accenture, a multinational professional services company, utilizes internal podcasts as a means to engage and inform its employees. Their podcasts feature interviews with executives, thought leaders, and experts, discussing various subjects including business strategies, industry trends, and employee development.
ICICI Bank, one of India’s largest private sector banks, has implemented internal podcasts to facilitate effective communication within the organization. The podcasts cover topics such as banking updates, industry insights, customer experiences, and employee engagement initiatives.
Aditya Birla Group
The Aditya Birla Group, a conglomerate with diverse business interests, leverages internal podcasts for employee engagement and knowledge sharing. Their podcasts cover subjects including leadership perspectives, industry trends, employee well-being, and sustainability initiatives.
HDFC Bank, one of India’s largest private sector banks, has introduced internal podcasts to keep its employees informed and engaged. The podcasts cover a range of topics including banking updates, product knowledge, customer experiences, and leadership messages.
Podcasts are a smart way to build company culture and make a large amount of information accessible to teams spread across cities and countries. There is a rise in companies using audio content to onboard, train and inspire their employees. Often, these internal podcasts are not available to the general public, and are shared directly with employees.