Welcome to Bound

As one of India’s leading strategic storytelling companies, Bound helps brands and individuals grow through stories.

How do we do this?

We create our own Original content

Podcasts, reports, newsletters, publications, and features

We teach and upskill you and your teams

Mentorship, classes, and retreats

We help you produce and scale your content

Podcast and video production, book editing, language and content services, ghost-writing, content strategy and marketing

Why do we do this?

The Bound Team

Tara Khandelwal

Founder & Managing Director

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Tara helps businesses scale faster through strategic content creation and audience building. She has built the company from the ground up to a fully-fledged content power house, and was the first to transform the creative skill-building economy in India by launching one of the country’s premier writing retreats as well as mentorships and training programs.

In her role as Managing Director, Tara steers creative, research, and production teams through a long-term content vision, and creates globally successful content IPs with loyal followers. As an entrepreneur, she speaks regularly about the future of India’s dynamic creator economy. She has previously worked at Penguin India, SheThePeople.TV, and BloombergQuint. Her writing has appeared in CondeNast Traveller, Scroll, Midday, and Outlook, among others. She also worked as an editor at Writer’s Side, Asia’s largest literary agency. Tara is an alumna of Columbia University and Imperial College, and currently lives in Mumbai. Her dog Simba is Bound’s cutest team member and mascot.

Aishwarya Javalgekar

Creative Director

Aishwarya creates and grows all of Bound’s intellectual property products – like books, podcasts, newsletters, courses, etc. and has been the driving force for hits like ‘Books and Beyond’ and ‘Rumors’. Featured as India’s ‘Top 30 Women in Content’ in 2022, Aishwarya oversees all of Bound’s services and specializes in strategy and execution across formats.

Driven by her mission to uncover ground-breaking and impactful stories, she has mentored a wide range of creators, and demystified India’s podcasting and publishing industries through her guidebooks and her video podcast, ‘The Book People’. She has been featured in The Hindu, PrintWeek, Midday and Network Capital.

Michelle D’Costa
Head – Learning and Communities

Michelle is Bound’s most beloved and sought-after mentor and instructor. She has successfully curated, conducted, and facilitated classes for brands and writers based on her previous experience in HR. She has grown Bound’s popular mentorship program by developing a variety of free content resources, building outreach strategies, and designing impactful personalised curriculums

Michelle is an accomplished poet and writer, who has been published in over 70 publications. She has previously founded her own literary magazine “Kaani”. In addition, her critically acclaimed poetry chapbook, Gulf, was published in 2021. Being an alumna of the Seagull School of Publishing in Kolkata, she currently resides in Mumbai. She was born and raised in the Middle East, and loves to dance in her free time.

Rhea Gangavkar

Editor – Writing & Mentorship

Rhea is Bound’s resident editor who handles all our writing and book-related services. She builds and manages teams of editors and writers for large-scale projects. She has a Bachelor’s and Master’s in English Literature from Fergusson College, Pune. Her writing has been published in Feminism In India among other publications. She specializes in translation studies and postcolonial literature.

Join Us

Team Bound is always looking for hungry, diverse, and excellently skilled team members on a full-time or freelance basis
across a wide range of creative skills.

The Bound Process:

Quality first!

Over the years, Bound has developed a ‘bulletproof’ process that pushes content to the next level across formats and topics. In four dedicated phases, our expert team guides you on the journey from idea to final product, and consults and supports in a collaborative and enjoyable manner. The dedication to process remains the same, whether you are a newly funded brand, an individual creator, a seasoned author, or an institution that is entirely new to the content game. At Bound, we believe that every good story deserves to be crafted with great care to deliver excellent quality.

Process Phases Overview

1 . Think It

Sharpening Ideas & Narratives

  • Strategy Planning
  • Concept Development
  • Expert Consulting

2 . Test It

Real Audience Feedback
  • Community Focus Groups
  • Market Research
  • Insights

3 . Make It

High Quality Production
  • Podcast & Video Production
  • Book Editing & Evaluation
  • Content Writing & Language Services

4 . Pitch It

Deals & Platforms
  • Pitch Creation
  • Pitching Strategy
  • Deal Discussions

5 . Launch &
Scale It

Content Marketing
  • Launch and Scale Strategy
  • Promotion on Bound Platforms
  • Promotion on Third Party Platforms

Don’t skip strategy!

Creating content is very exciting, and while we are all in a hurry to get our ideas out into the world as fast as possible, it is advisable to take an extra moment to evaluate your content’s strategic focus, tonality, and its larger vision. For example:
  • Is the idea behind your content good enough to launch and scale?
  • How big is your actual audience in India and abroad?
  • How does the content connect to and push your brand?
  • What is your investment, and is it worth the return?
If you succeed, so do we! We want to make sure that you get the best product for the money you invest. With us, you will always have an action plan at hand.