Brand Partnership / Influencer Campaign

- Dope Coffee Roasters

Who doesn’t like a good cup of coffee while enjoying a great read? Exactly! For the launch of Bound Insights’ first report “Demystifying the publishing industry” , Bound exclusively partnered with Dope Coffee Roasters to create an impactful influencer campaign. Dope’s and Bound’s combined gifting kit — containing a variety of coffee samplers, postcards, stickers, personalised coupons, and a copy of the 90- page-strong industry report — surprised twenty of the most relevant movers and shakers that currently steer India’s publishing scene, such as Sidharth Jain, Devashish Sharma, and Meghna Pant.

Genuinely happy about their caffeinated surprise, all recipients shared lengthy unboxing videos on their respective social media accounts, adding to Bound’s digital launch campaign that was executed over a span of three weeks. A delightful Zoom party, with all twenty participants, led by Bound’s founder Tara Khandelwal, and Head of Original Content, Aishwarya Javalgekar, concluded the launch of the report.

What have to say

“It was a pleasure working on this launch with Bound! It was lots of fun, and professionally executed, too. We hope that this brew-ti-ful cooperation will be fuel for many more creative pursuits between Bound and Dope Coffee Roasters.”

Hartej Sawhney,

Dope Coffee Roasters

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