Brand Excavations


Behind every is an even greater brand story!

‘Brand Excavations’ unearths the real stories behind India’s most iconic brands like Thums Up, Royal Enfield, Haldiram’s, and Maggi. In a culture where everything and everyone is a
brand, this podcast shines a light on the funny, inspiring, and always entertaining stories of brands who have revolutionized how people think, buy, and live. Tune in and listen to the tales of exceptional humans who refused to give up and built something truly impactful.

Listen to our podcast


#17 on Apple Podcasts
in India
75,000 listens
in season 1
Trending in 11 countriesVietnam, Singapore, Ireland and Pakistan
‘New and upcoming’
lists by Spotify and
Apple Podcasts and in
Spotify Wrapped 2022

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The Host :
Chandrima Das
Chandrima Das’s stories explore the blurry boundaries between truth and fear across formats, like books, audio and screen. After degrees from NIT Durgapur and IIM Calcutta and a decade-long career in management consulting, Chandrima switched to writing full-time. She was a 2021 SouthAsia Speaks fellow. Her debut collection ‘Young Blood’ was published by HarperCollins India and her audio series, Twisted has been featured consistently on Audible India’s most popular listens.

Catch the Books and Beyond episode where the Bound team chats with Chandrima about the process of creating and publishing her book, Young Blood.

The Team

Produced by : Aishwarya Javalgekar

Editing and soundtrack by : Aditya Arya

Voiced by : Tavish Bhattacharya

Artwork by : Artisto Designz