Brand Excavations

Behind every is an even greater brand story!

‘Brand Excavations’ unearths the real stories behind India’s most iconic brands like Thums Up, Royal Enfield, Haldiram’s, and Maggi. In a culture where everything and everyone is a
brand, this podcast shines a light on the funny, inspiring, and always entertaining stories of brands who have revolutionized how people think, buy, and live. Tune in and listen to the tales of exceptional humans who refused to give up and built something truly impactful.

Listen to our podcast

Highlights

#17 on Apple Podcasts
in India
75,000 listens
in season 1
Trending in 11 countriesVietnam, Singapore, Ireland and Pakistan
‘New and upcoming’
lists by Spotify and
Apple Podcasts and in
Spotify Wrapped 2022

Advertise with us!

If you are a brand and want to partner with us.

Get In Touch

NEW: The Brand Excavations Newsletter

Subscribe here to our newly launched newsletter for weekly bite-sized stories on your favourite brands and ad campaigns.

What our listeners have to say

“My three-month-long mentorship program with Pragya helped me to set a writing routine, which was lacking before, and helped me see the blind spots in my story. Pragya’s reflections added a lot of dimensions and layers to my writing. Kudos to Bound for coming up with such a unique idea of assisting aspiring writers, putting an end to their search for someone who can guide them in their otherwise aloof aspirations.”
— Akhila Mohan CGAuthor, Booktuber
— Akhila Mohan CG
“Michelle is a very warm yet assertive writing mentor. She will point out what works and doesn't work in your writing without mincing words and wasting time. Working with Michelle on a one-to-one level is like drinking a warm, strong cup of coffee - you always feel invigorated and stimulated after. I highly recommend it!”
— Neharika GuptaAuthor, Adulting (HarperCollins India)
— Neharika Gupta
"I would like to convey my regards …. and sincere thanks for conducting the ‘Creative Writing Workshop for kids by Mr. Mohit Parikh. Hand holding little storytellers and bringing the magic of their worlds of imagination to paper is a feat unlike any other and maybe real magic in itself"
— Dr.Parikshit BhaleraoParent
— Dr.Parikshit Bhalerao
"Mohit is brilliant at understanding the things that can challenge or frustrate a writer as he is thinking through my story and therefore, he provides timely, decisive inputs. He allows a lot of room for developing ideas and he is consistent in that. I recommend him for all writers who are considering Bound's mentoring program"
— Dr. Ameya Bondre
— Dr. Ameya Bondre
Previous
Next
The Host :
Chandrima Das
Chandrima Das’s stories explore the blurry boundaries between truth and fear across formats, like books, audio and screen. After degrees from NIT Durgapur and IIM Calcutta and a decade-long career in management consulting, Chandrima switched to writing full-time. She was a 2021 SouthAsia Speaks fellow. Her debut collection ‘Young Blood’ was published by HarperCollins India and her audio series, Twisted has been featured consistently on Audible India’s most popular listens.
Twitter

Catch the Books and Beyond episode where the Bound team chats with Chandrima about the process of creating and publishing her book, Young Blood.

The Team

Produced by : Aishwarya Javalgekar

Editing and soundtrack by : Aditya Arya

Voiced by : Tavish Bhattacharya

Artwork by : Artisto Designz

Reach us
Bound – Typeout Media Pvt. Ltd.
301, Nariman Point
Mumbai, 201301
[email protected]
+ 91 8976501729
Who we are
What we do
Star Products
Reach us

Bound – Typeout Media Pvt. Ltd.
301, Nariman Point
Mumbai, 201301

[email protected]
+ 91 8976501729
Copyright 2023, Bound India