Writing for Brands

Original and Intelligent content is the new currency.

Bound helps you gain competitive advantage by creating quality content in order to drive traffic to your website or social media channels, convert engagement into actual sales, and grow into new markets with the help of localisation services.

We can optimize your business through our on-demand content writing and language services across formats, genres, cultures, and geographies.

Our Clients

Large-Scale Services

Bound creates impactful and strategically relevant content that effortlessly merges your business goals with highly readable results. We execute large-scale projects across industries and domains.
With our long-standing inhouse expertise of curating the best writing talent, managing large creative teams, and ensuring quality, Bound provides deliverables that are not only on point but also on time.

Our services include:

Localisation Services

This service is great for businesses expanding into different audiences, and who want to create content that targets particular cultures. Bound supports clients by intelligently re-writing content translated from other languages into English, in order for it to appeal to particular cultural contexts.

Our teams are trained in the correct identification of non-textual and cultural components as well as domain expertise, and are certified by Bound’s inhouse training to ensure consistency, quality, editorial precision, and speed.

The result: Content pieces that fit perfectly into the desired cultural context of your target customers.

Bound’s localisation services can include:

  • Sensitive reading to ensure consistency
    • Error-free grammar
    • High readability
  • Engagement and clarity of writing style and tone
  • Culturally appropriate word choice (denotation, connotation, and rhythm)
  • Sentence structure, flow, and smooth transitions
  • Translation

Building Content Teams: Recruiting, Training & Management

With access to the best creative talent and freelancers, Bound builds and trains your creative teams. We can implement processes that ensure quality, timely deliverables, and smooth operations so that your team can consistently deliver quality content. If you already have an in-house team that needs management, don’t hesitate to contact us, too!

The Bound Process

At Bound, we believe that quality blossoms within the safety of clarity, collaboration, and transparency. As a result, we created a 5-Step-Process that helps us to ensure high-quality results without stress or delays.

Brief & Budget Consultation

Detailed discussion with the client about which content format matches the strategic goals of the brief

Goal: Understanding of relevant domain knowledge, timelines, budgets, and other framework elements

Outcome: Clear Project Brief, Timelines, Deliverables, & Budget

Bridging the Domain Gap

Process: Workshop format to translate strategic goals into creative goals

Goal: Embedding content project within relevant industry context

Outcome: Clear Terms for SEO

Finding & Vetting Talent

Process: Bound recruiting relevant talent based on brief, budget, availability, expertise, and relevant domain knowledge

Goal: Creating a lean yet highly productive ‘dream team’

Outcome: Bound certifies relevant talent in a mandatory class, with test to ensure quality and establish credibility within the team

Detailed Onboarding & Process Design

Process: Briefing the team and establishing clear content voice and terminology

Goal: Creating homogenous narratives across recruited talent

Outcome: On-point brand voice, with relevant SEO terminology

Quality Management & Delivery

Process: Regular Feedback Sessions

Goal: Checks for grammar, spelling, voice, emotional context, terminology, and plagiarism

Outcome: High-quality deliverables on time

Brief & Budget Consultation

Process: Detailed discussion with the client about which content format matches the strategic goals of the brief
Goal: Understanding of relevant domain knowledge, timelines, budgets, and other framework elements
Outcome: Clear Project Brief, Timelines, Deliverables, & Budget

Bridging the Domain Gap

Process: Workshop format to translate strategic goals into creative goals
Goal: Embedding content project within relevant industry context
Outcome: Clear Terms for SEO

Finding & Vetting Talent

Process: Bound recruiting relevant talent based on brief, budget, availability, expertise, and relevant domain knowledge
Goal: Creating a lean yet highly productive ‘dream team’
Outcome: Bound certifies relevant talent in a mandatory class, with test to ensure quality and establish credibility within the team

Detailed Onboarding & Process Design

Process: Briefing the team and establishing clear content voice and terminology
Goal: Creating homogenous narratives across recruited talent
Outcome: On-point brand voice, with relevant SEO terminology

Quality Management & Delivery

Process: Regular Feedback Sessions
Goal: Checks for grammar, spelling, voice, emotional context, terminology, and plagiarism
Outcome: High-quality deliverables on time

What our clients have to say

Frequently Asked Questions

Bound believes in an in-depth briefing phase BEFORE the project kicks off. This phase includes the detailed understanding of expectations from the client’s side as well as mapping out the required skill set for the talent. By never skipping this step, Bound ensures transparency, and creates a collaborative and positive environment geared to deliver truly impactful results. If you want to see a sample, contact us here
During the onboarding phase of any new project, Bound sources dedicated sub-editors with the relevant domain expertise and knowledge to ensure accurate fact-checking as well as the correct translation of content into a new cultural context.
Bound has a zero-tolerance-policy against any form of plagiarism. We use relevant AI-tools to check every piece of content before we hand it over to the client.
Bound is happy to help you source an individual freelancer for your project, e.g., on our WhatsApp Writing Group. However, our in-house team will not be able to offer any quality control or management for any content writing or localisation service project below 50 content pieces.

We offer more than just
langauge services!

50,000+

active community
members

25

India’s leading
publishers, agents,
& digital platforms

700

Edited books

5000

Creators
mentored

3 M

listens on our
Original Podcasts

500

Live classes
taught

We offer more than just
langauge services!

50,000+

Active community
members

45

Partnered
brands

25

India’s leading
publishers, agents,
& digital platforms

5000

Creators
mentored

500

Live classes
taught

700

Edited books

40

Reached listeners in 40
countries with Bound
Original Podcasts

1.5

Trended in the 1.5 % of global podcast charts